![]() Two Roads product development strategy also includes approaching “beyond beer” as a category that encompasses more than just hard seltzer and ready-to-drink canned cocktails. “Consumers love the name and the product - a one-two punch for success.” “Juicy Box took a total team effort and has been a huge hit we are barely keeping up with demand,” Hittle says. Innovations including Juicy Box, a 16-oz.Line extensions that leverage existing brand equity from other top performing SKUs like Lil’ Heaven and Two Juicy.A deeper commitment to Road 2 Ruin - Two Roads’ Double IPA - as its flagship beer.Some of those executives were part of a newly formed Business Insights team that used data and trade feedback to develop a focused beer portfolio strategy centered on: Two Roads’ fortified marketing strategy - led by Collin Kennedy, who has more than a decade of experience in beer and broader CPG marketing - is meant to help support their efforts. General Manager Brian Hollinger, previously VP Operations at Dogfish Head, was hired to transition the company’s operations from “home grown” to “world class.” On the commercial side, Brian Corrie was brought on as VP of Sales and Brian Duprey as Senior Director of National Accounts, both of whom have decades of experience working for top beer brands. The shift resulted from the work of an internal task force formed during the pandemic charged with strengthening the company’s overall position and its leadership team with veteran beer and CPG executives. The brewery’s evolution to a CPG mindset has it relying more on data to drive its business, marketing and sales strategies, the company says. More info can be found at refreshed packaging rolls out over the next few months. Bay Brewing Company in Boston, MA, and Windsor, VT. The UFO line of unfiltered wheat beers is brewed by the Mass. Since then the UFO line has grown to include flavorful year-round offerings like UFO White Ale and UFO Pineapple, and fresh seasonal offerings such as UFO Winter Blonde and UFO Apricadabra. UFO hit the scene in 1998 with a Hefeweizen. The name UFO stands for Unfiltered Offering all UFO beers are unfiltered, leaving the yeast suspended in the beer which creates its signature cloudy appearance. UFO is a portfolio of wheat beers that’s a little bit different, a little more refreshing and flavorful, and most importantly, a beer that everyone can enjoy. A new UFO website chock-full of info about UFO Beers, along with mouth-watering food and cocktail recipes utilizing UFO Pineapple, is available at About UFO Beers UFO Pineapple is the latest “flavor adventure” in the UFO Beers lineup, which includes other year-round unfiltered wheat beers like UFO White Ale, UFO Raspberry and UFO Hefeweizen, and fresh seasonal flavors like UFO Winter Blonde and UFO Apricadabra. ![]() This special prize package includes a 4-day, 3-night trip to Hawaii for two, including airfare and lodging, transportation to and from the airport and a $500 gift card for incidentals. Grab that sunscreen, a bathing suit and a can of UFO Pineapple and imagine that sweet, sweet tropical vacation adventure in Hawaii. ![]() From March 1 through April 15, consumers can visit for a chance to win a trip for 2 to Hawaii. “Our newest flavor adventure is a celebration of all things bright and sunny, and UFO Pineapple’s sweet and satisfying drinkability makes it the perfect new year-round beer for us.”Īs if the tropical taste wasn’t enough, UFO Beers is also literally transporting two lucky winners to Hawaii. “Pineapple is the perfect flavor to help you slow down, relax, and take some time to escape,” says Victoria Kidder, Brand Manager for UFO Beers. Available year-round, this wheat beer has a luscious burst of tropical flavor that makes an escape to paradise that much easier! UFO Pineapple is on shelves – and on tap – now. ![]() ![]() It’s island time! The daring minds behind UFO Beers have brewed a new juicy, refreshing, golden unfiltered offering inspired by the tropics: UFO Pineapple. We brought you an early peek at this beer, and now the release info from Harpoon / Mass Bay brewing Company: ![]()
0 Comments
Leave a Reply. |